Nokia 8’s Lower Price Tag Challenges iPhone and Samsung Galaxy

In an aim to cash in on increasing consumer demand for top of the line quality audio and video features, HMD Global finally unveiled the Nokia 8 with its lower price tag.

News reports have it that the HMD Global, the company seeking to revive the Nokia phone brand has finally unveiled the Nokia 8 in an aim to cash in on increasing consumer demand for top of the line audio and video features.

The new Android device, to be released by September, was said to possibly surpass rivals on price but will still face close competition, with Apple’s much awaited 10th anniversary, iPhone is also expected next month while Samsung’s Galaxy Note 8 is set to hit the market this week.

Nokia 8’s suggested price tag of around 599 euros or at P36,000.00 will undercut Apple, which usually offers stripped down version of its latest mobile phones for a similar price but charges of hundreds of euros more for its memory and key features.

The new high-end Nokia showcases a dual-sight video features which allows simultaneous live-streaming on different social media networks from both front and rear cameras on its split screen. It comes with the licensed lens technology courtesy of the renowned camera maker, Zeiss.

So far, it is the most high-end mobile phone from HMD, which came to light late last year and made a remarkable splash early this year when it revived the Nokia’s classic 3310 feature handset in new vibrant colored versions.

Now back to Nokia 8’s other features, it is also expected to compete with Huawei’s latest, the P10 as it includes a surround-sound audio technology specially made for Nokia’s own virtual reality camera OZO for Hollywood professionals.

"This is especially meant for millennial creators, people who want to share what's happening every day,"

HMD chief marketing officer, Pekka Rantala

To give you a glimpse about the HMD products, they are built by a unit of Foxconn, which acquired all the rights to manufacture and distribute assets of the former Nokia mobile phone business from Microsoft last year.

It was 2014 when Microsoft acquired the handset operations of world’s most dominant mobile phone maker, Nokia Oyj. However, Microsoft’s key goal is to focus on telecoms network equipment. Thus, it eventually dropped Nokia.

Now, HMD, which is owned by Smart Connect LP, a private equity fund succeeded by the long-serving former senior vice president of Nokia, Jean-Francois Baril, took over the Nokia feature mobile phones business in December last year. It has secured the licensing deal giving it sole use of the Nokia brand on all hand held devices.

So far, it has already launched four smartphones and five feature phones which include the Nokia’s classic 3310.

Rantala who failed to disclose the company’s sales yet hinted that he was so happy with the initial sales of the previous smartphones.

Aizelle Joe

Philippines

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